Privacy Policy

1. Information We Collect

When you interact with Second Chaptter — whether through our website, booking form, or direct communication — we may collect the following information:

• Your name, email address, and mobile number
• Your age and Instagram handle (if provided)
• Photos you upload for styling assessment purposes
• Event details such as occasion type, date, and location
• Style preferences, body-awareness inputs, and any notes you share
• Your preferred call date and time
• Technical data such as your IP address, browser type, and pages visited

2. How We Use Your Information

We use the information you provide solely to deliver our styling services and improve your experience. Specifically, we use it to:

• Schedule and conduct your complimentary discovery call
• Prepare personalised styling recommendations for your occasion
• Send appointment confirmations and follow-up communications
• Respond to your enquiries and provide client support
• Improve our website and service offerings

We do not use your information for automated decision-making or profiling beyond what is necessary to provide our styling services.

3. Photos and Sensitive Information

Any photos you upload are used exclusively for your personal styling assessment. They are treated with the highest level of confidentiality and are never shared with third parties, published, or used for marketing purposes without your explicit written consent.

Body-related information you share — including measurements, body concerns, and health context — is treated as sensitive personal data and handled with complete discretion.

4. Sharing of Information

We do not sell, rent, or trade your personal information. We may share limited data only in the following circumstances:

• With Google Calendar and Google Meet to schedule your appointment (via our booking system)
• With email service providers to send appointment confirmations
• When required by law or to protect our legal rights

All third-party tools we use are bound by their own privacy policies and applicable data protection laws.

5. Data Retention

We retain your personal information only for as long as necessary to provide our services and fulfil the purposes outlined in this policy. Client records are typically retained for up to 2 years after your last interaction with us, after which they are securely deleted.

You may request deletion of your data at any time by contacting us at hello@secondchaptter.com.

6. Cookies

Our website uses essential cookies to ensure basic functionality such as session management. We do not currently use advertising or tracking cookies. You can control cookie settings through your browser preferences.

7. Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal data
• Withdraw consent for communications at any time
• Lodge a complaint with a relevant data protection authority

To exercise any of these rights, please contact us at hello@secondchaptter.com.

8. Security

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, or misuse. Our website uses HTTPS encryption for all data transmission.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please reach out:

• Email: hello@secondchaptter.com
• Website: secondchaptter.com